辉瑞疫苗|辉瑞疫苗的名称Comirnaty太拗口?药名这么怪都是有原因的! How to pronounce FDA-approved Comirnaty( 二 )
"It"s got to be a "blank canvas,"" Piergrossi said. "WHO requests that the prefix be meaningless. It can"t be a marketing tool."
皮尔格罗西说:“这部分必须是‘空白画布’。世卫组织要求前缀不能有意义,不能作为营销工具。”
The suffix "meran" is used for mRNA vaccines, just as "caine" is the suffix for local anesthetics and "ast" is for anti-asthma drugs.
后缀meran 指代的是mRNA疫苗,类似的还有,地方麻醉药名会用caine作为后缀,而ast是抗哮喘药物名的后缀。
The Brand Institute began working on names for the vaccine in April 2020, when its German office contacted BioNTech, which is based there. (BioNTech is pronounced Bye-ON-tech, not Bye-oh-N-tech.)
2020年4月,品牌研究所德国办事处联系了总部位于德国的拜恩泰科公司,自那以后该研究所就开始思考如何给这一疫苗命名。(BioNTech的发音是Bye-ON-tech,不是Bye-oh-N-tech)。
Coming up with pharmaceutical names involves lots of money and database searches, Piergrossi said.
皮尔格罗西说:“药物的命名过程要花很多钱,还要做大量的数据库搜索工作。”
"We"re contending against hundreds of thousands of existing names, and any new brand name has to be dissimilar from everything else in those databases," he said.
他说:“我们是在和现有的无数名称对阵,任何一个新名称都必须不同于数据库中的任何现有名称。”
There are lots of considerations, including screening for name similarities, intellectual property and internet domain availability.
要考量的因素很多,包括筛查相似的名称、知识产权以及互联网域名的可用性。
When a list of finalists is created, a cultural review is done.
在制定出候选名单后,还要进行文化审查。
"We do a linguistic screen in over 40 languages to make sure there"s nothing offensive or misleading," Piergrossi said. "It"s a disaster check, to make sure you"re not going to have any embarrassing situations."
皮尔格罗西说:“我们会在40多种语言中做文化审查,确保这个词没有冒犯性含义或容易产生歧义。这也是‘排雷’检查,确保这个词不会让人陷入尴尬的境地。”
More COVID-19 vaccines are in the regulatory pipeline, so more tongue-twister names are coming.
还有更多新冠疫苗正在走审批流程,所以接下来我们还会接触到更多拗口的名称。
The brand name of the Moderna vaccine is slated to be Spikevax, according to Piergrossi. The AstraZeneca vaccine"s is Vaxzervia.
据皮尔格罗西透露,莫德纳疫苗的商品名将会是Spikevax,而阿斯利康疫苗的商品名则是Vaxzervia。
"There is a certain whimsical nature to pharmaceutical names," Piergrossi said.
皮尔格罗西说:“这些药名总是有点怪怪的。”
英文来源:今日美国
【 辉瑞疫苗|辉瑞疫苗的名称Comirnaty太拗口?药名这么怪都是有原因的! How to pronounce FDA-approved Comirnaty】翻译&编辑:丹妮
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